MODA OPERANDI

NIGHT SHIFT: FALL/WINTER 2026

NIGHT ‘SHIFT’ marks a shift away from quiet luxury into a more expressive, maximalist mood—embracing rich fabrications and bold styling moments that feel instinctive and electric. Velvet, lace, embellishment, high-gloss textures, and statement silhouettes take on a more emotionally charged energy after dark, transforming power dressing into something less restrained and more alive.

As the night deepens, reality begins to distort. The campaign embraces a form of nocturnal surrealism where after-dark botanicals spill into streets, reflections, cars, and lush landscapes like fragments of a dream. Saturated florals, tropical shadows, and organic textures appear less as literal environments and more as atmospheric interruptions within the night—blurring the line between environment and emotion.

CD: Gracy Levy
AD: Adam Jameson
PHOTO: Peter Kaaden
STYLING: Colin Welch
PROD.: Sarah Miller