WEST ELM

GENERAL BRANDING

West Elm’s graphic language can be seen across a variety of our
print and digital touchpoints. Abstracted shapes that tie into the
variety of categories across the home space are used to elevate a variety of assets. Since our branding is fluid, the design of different brand initiatives is about creating something that feels special,
but still ladders up to our brand aesthetic.

ART DIRECTOR: Chrissy Ziegler

NEW STORE OPENING BRANDING & HOARDING GRAPHICS

Each of our store opening’s get a custom look and feel. The branding always changes and evolves, but our graphic brand shapes are always present, and used in new ways. Our hoarding graphics give our under construction stores a fresh new look, while our team puts the finishing touches on the store for the grand opening